MICA - Post Graduate Certificate in Research and Analytics

The analytics industry in India is growing at a rapid pace. Budding industrial segment that started as IT Enabled Service Sector (ITES) in the late nineties spans not only ITES but also Business Process Outsourcing, Knowledge Process Outsourcing, Business Intelligence, Knowledge Management and Market Research.

Today’s marketing environment is witnessed by complex problems and opportunities than ever before. Marketing managers need to make strategic decisions about various issues pertaining to the organization’s marketing problems: segmentation, new product launch, pricing, competitor analysis, advertisement effectiveness, packaging options and so on. This program on Data Analysis in Marketing Research focuses on the objective ways of arriving at the accurate and useful information through the application of data analytical tools to assist strategic decision making.

The program leans on practical and non-technical approach and will be dealt through the sophisticated data analysis software SPSS/PASW and aims at providing good understanding and hands-on experience of the application of appropriate data analysis tools that are imperative in making effective decisions.

>>Program Objectives
The course aims at skill as well as perspective building for Junior and Middle level executive in the data analytic Industry. The program enables participants to foster objective data analysis strategies, apply critical thinking skills to data analysis, generate and validate solutions to a problem and clearly articulate and communicate findings.

>> Program Benefits
· The program is structured to prepare students for a successful career in Research
· It would enable participants to analyze multivariate data with appropriate method and interpret the results
· Participants will learn to use SPSS/PASW software for analyzing data
· Participants will be able to develop the strategies based on the findings of data for managing organization
· Students will gain a working knowledge of the research industry, the role of analytics and its relationship to
strategy building
· Placement Assistance will be provided by MICA

>> Who Should Attend
Working Professionals, Fresh Graduates & Student undergoing graduation, seeking careers in the research and analytics field, may apply.

>> Eligibility
Graduation/Under-graduates also can apply – however the certificate awarded would be Certificate in Data Analytics & Market Research.

>> Course Content
1. Introduction to Research & Analytics

· Marketing Research
· Introduction to Data analytics and it’s role in decision making
· Data collection- primary and secondary
· Data Management: coding, entry, validation and cleaning
· Data Summarization: Tabulation, Cross Tabulation, Frequency distribution
· Analysis of variance

2. Multivariate Data Analysis-I

· Regression Analysis; Simple and Multiple Regression Analysis
· Logistic regression
· Interaction detection methods
· Cluster analysis
· Factor analysis
· Discriminant Analysis

3. Multivariate Data Analysis-II

· Conjoint analysis
· Correspondence analysis
· Multidimensional scaling
· Structural equation models

4. Forecasting Methods

· Moving average and Exponential methods
· Decomposition method
· ARIMA models
· Presentation and report writing
· SPSS/PASW alternatives: PSPP, R, etc.

5. Data Analytics @ Work

· Users will be encouraged to download an open-source alternative to PASW for working on hands-on case
studies for this component
· Practical Implementations
· Step-by-Step on Case Studies - Data Acquisition and Cleansing, Data Processing & Data Modeling, etc.
· Working with Clients
· Reporting
· Data Analytics for Management

6. Project – Practical Implementation

>> Campus component
There will be five day campus workshop at MICA. This work shop will be residential in nature and will be charged on actual. It includes accommodation, food expenses. During this workshop, all participants will have chance to clarify their doubts and use SPSS software. Participants can seek help of any type in person they need related to Data Analytics and avail the facilities on campus.

>> Pedagogy
The teaching approach will be highly interactive taking advantage of the technological benefits. The pedagogy followed for Combination of presentation, cases and hands on exercises, exercises in small groups, simulation, case analysis, individual feedback, interactive discussions, cases and hands-on training on the latest version of SPSS/PASW.

>> Program Methodology
The sessions will be delivered on HughesNet Global Education Interactive learning platform. The heart of the platform is a powerful user interface that enables large number of geographically distributed students to have a highly interactive ‘one to one’ exchange with a central faculty. The system incorporates live broadcast video; two way audio and data interactivity to enable the students to watch and interact with the faculty live on their PC’s. The Programme can be beamed at any of the HughesNet Global Education, HughesNet Fusion or HughesNet Direct to Corporate Classrooms.

>> Placement Assistance
Placement assistance would be provided to students successfully obtaining the certificate. It means that MICA would share the list of companies and provide reference letters to the certificate holders in order to assist them in placements. Placement assistance does not mean that MICA would be responsible for getting the candidates placed within a given time frame.

>> Selection Criteria
· Marks obtained in Graduation level / 10 + 2
· Career Plan as documented in statement of purpose

>> Duration
One Year.

>> Session Timing
Saturdays & Mondays - 7:00 am to 8:30 am

>> Programme Fee
Application Fee Rs. 1,000/-
Course Fee Rs. 70,000/-
Registration Fee Rs. 1,750/-
Campus Fee Rs. 7,500/-
Total Fee Rs. 79,250/-
(Exclusive of application fee)

DD for the application fee, program fee and registration fee will be in favour of ‘Hughes Communications India Ltd’ payable at New Delhi and DD for the campus fee (Rs. 7500/-) will be in favour of ‘Mudra Institute of Communications Ahmedabad’ payable at Ahmedabad.

Campus visit date will be announced later.

>> Important Dates
Application Closure Date: November 30, 2009

Limited seats are available. Admissions may be closed before the final date if seats are filled early. In case you are short listed, you are requested to make payments immediately.

· Terms and conditions apply. HCIL / Institute reserve the right to reject any application.
· Fee once paid will not be refunded.
· Program fee does not include the cost of the books/course/study material. Books - recommended by faculty, to be procured by students directly.
· Incase of course/study material to be supplied by the institute the same needs to be purchased by the students by paying the DD of the declared amount directly in favour of the institute.

>> Required Documents with application
1.All academic records - 12th std mark sheet, Graduation & Post Graduation (if any) certificate
2.Statement of Purpose (in about 200 to 250 words)
3.Professional records or Experience certificates
5.One Passport size photo pasted on the application form

The application will be rejected in the absence of any of the above documents

>> How to Apply

The application form, along with the DD in case you have opted to pay through DD) and the Application Checklist duly filled then needs to be submitted to:

Darshana Vyas - 011-46076571
Creative Crest, 16 Paschimi Marg, Vasant Vihar, New Delhi 110 057
register@indialearn.com

Important Notes
- All the forms should reach HCIL Gurgaon by 4 PM on last date.
- Fees once paid will not be refunded under any circumstances.
- Delay in bank loans etc will be individual's responsibility and no delay will be accepted on this account by HCIL / Institute
- No batch change is allowed under any circumstances and Institute’s decision will be final in this regard.
- Any delay in reaching the forms due to postal or any other reasons will be individual's responsibility
- Service Tax if applicable will be charged extra from the participants