MICA - Post Graduate Certificate in Retail Management


Post Graduate Certificate in Retail Management
by
Mudra Institute of Communications, Ahmedabad
Campus

Online Application
You can now apply for this program online. There are two options to apply:
For Indian Students - For International Students.

To apply online, one needs to fill a simple form and pay for the application fee (Rs. 2,000 for Indian students & USD 50 for international students). Indian candidates can pay by credit card, internet banking, debit cards, demand draft or account transfer by NEFT. International students can pay by credit cards. You can send in your application online and pay later, but it will be processed after receipt of payments.

About MICA
Started in 1991, Mudra Institute of Communications, Ahmedabad (MICA) is an autonomous not-for-profit management education institution. Its foundation lies in being an innovative and creative school addressing the needs of an ever-changing marketing and communications environment.

It rates amongst the top management institutes in the country addressing the areas of marketing, market research, advertising and retail management.

Program Background
Indian Retail Industry is one of the largest in the world and is estimated to be over USD 450 billion. It is in a high growth phase and is expected to grow continuously for the next two decades. There are many reforms in the anvil that will expand the industry way beyond the current level.

The growing retail industry has a dearth of professional talent in retail management. Post Graduate Certificate in Retail Management is a program that is designed to create talent to meet the current and future needs of the retail industry.

Target Segment
This one year program is for executives with an acumen for Retail Management. It can serve as a stepping stone and a preliminary requirement for working in Retail Management.

Program Director – Dr. Mini Mathur
Dr. Mini Mathur has over 10 years of leadership experience in retail, which has a combination of industry experience and academic experience. She is currently an Associate Professor in MICA in Retail Marketing and Communication. She is also a Retail Consultant to Sales India.

She has done her Ph.D. in Retail Management. She has also done Advanced Diploma in Retailing from UK and Faculty Development Programme from IIM Ahmedabad.

She has a contributed to leading books such as: Brands rising as products fall (Macmillan), Entrepreneurship development: Indian case on change agents (Tata McGrawHill) and Building Brands in the Indian Market (Excel Books). She also contributes regularly to India Retail Report by Images Retail.

Her papers and presentations are highly sought after in national and international conferences of repute.

She is one of the industry leaders in Retail Management and has managed several leading industry programs.

Schedule

Two classes per week for 1:30 hours each.

Duration
One Year

Course Content
Entire approach of this program is to impart domain expertise in Retail Management. It will follow a step-by-step approach where theoretical concepts will be followed by case studies and practical implementations. Sessions are designed to be interactive and participative.

The program will have extensive exposure to Indian Retail Industry.

Modules

  • Principles of Management
  • Introduction to Economics
  • Organization Dynamics and HRM
  • Financial Management
  • Culture and Communications
  • Introduction to Marketing
  • Integrated Marketing Communications
  • Services Marketing
  • Sales and Distribution Management
  • Retail Evolution and Environment
  • Retail Formats
  • Franchising
  • Consumer Behavior
  • Brand Management
  • Shopper Psychology
  • Research Methodology
  • Retail Research
  • Retail Management Functions
  • Retail Communications Mix
  • IT in Retail
  • Store Operations
  • Retail Buying, Merchandising
  • Category Management
  • Mall Management
  • Retail Distribution and Logistics
  • Legal Aspects

    Campus Visit at MICA
    Campus visit to cover advanced topics
    Visit to select retail outlets in Ahmedabad & adjoining areas

    Project
    Participants are expected to develop their own project in Retail Management.

    Conduct of Classes
    The classes will be conducted from MICA's studio. Select faculty from MICA will conduct the classes. Each topic will be taught with the help of case studies, live corporate examples and general discussions. In order to provide greater industry insights, business leaders from the different industries, subject to availability, may be invited to share their experiences.

    Within India
    The classes will be made available in across the country through e-learning. The participants can also be given an option to connect from home.

    Outside India
    The program is also available outside India with a differential amount in fee.

    Campus
    There will be one campus visit to MICA. The duration of the visit will be of 5 days. The campus visit will be compulsory. The pricing for the visit is indicated separately for reference and review. Candidates from outside India can be given an exemption in attending the campus.

    Batch Size
    Minimum batch size of 50 students. The batch size can be increased or decreased at the option of MICA.

    Program Roll-out Schedule
    The program will commence from July 2014 subject to minimum enrollments of 50 students.

    Learning System
    Industry tested learning system will be deployed for conducting the program. It will allow students to attend the classes from their offices or homes. A high-speed broadband internet connection is essential for students to participate in the program.

    Fees
    Initially the candidates will need to send across the application forms with Application Fee only. Other fees will be payable only after acceptance by MICA in the program. The fee is inclusive of service tax. Fee Details are, as follows:

    Initially the candidates will need to send across the application forms with Application Fee only. Other fees will be payable only after acceptance by MICA in the program. The fee is inclusive of service tax.

    Collection of Fee:
    Option 1: One Time Payment
    Domestic
    Application Fee : Rs. 2,000/- (inclusive of taxes)

    Program Fee: Rs. 1,15,000/- (Including Service Tax & Registration Fee)
    Campus Visit Fee: Rs. 12,000/- (Including Service Tax)

    Domestic students can also pay fee in installments or through a bank loan.

    International (USD)
    Application Fee : USD 50/-
    Program Fee: USD 2,850
    Campus Visit Fee: USD 300 (Optional for International students)

    Option 2: Installments (for Program Fee only)
    Domestic
    1st Installment: Rs. 40,000 on Down-payment
    2nd Installment: Rs. 40,000 on 3rd Month
    3rd Installment: Rs. 40,000 on 5th Month

    Application Fee and Program Fee are paid in name of Ivory Education Private Limited. Campus Fees are payable in name of Mudra Institute of Communication Ahmedabad.

    Loans
    Ivory Education will provide assistance to candidates for availing loans from financial institutions. These institutions may extend loans to the participants subject to their own conditions. Before applying for a loan, the candidates need to be selected by MICA for the program.

    Evaluation Methodology
    Assignments, Online Quiz & Project Evaluation by MICA

    Certification
    The certification for the program is called “Post Graduate Certificate in Retail Management” given by MICA. Successful candidates will receive a certificate of completion from MICA.

    Channels
    - In-company
    - Retail

    Placement Assistance
    Placement Assistance is provided to the candidates who successfully complete the program by Ivory Education. No placement assistance will be provided by MICA. Candidates who are nominated by their company will not be eligible for any placement assistance.

    More details
    For more details, contact us on 011-4607 6571 (Monday-Saturday, 10:00am to 6:30pm) or email mica@ivoryeducation.com. Those outside India can call us on +91-11-4607 6571.

    Online Application
    You can now apply for this program online. There are two options to apply:
    For Indian Students - For International Students.

    To apply online, one needs to fill a simple form and pay for the application fee (Rs. 2,000 for Indian students & USD 50 for international students). Indian candidates can pay by credit card, internet banking, debit cards, demand draft or account transfer by NEFT. International students can pay by credit cards. You can send in your application online and pay later, but it will be processed after receipt of payments.